Case studies of video marketing for companies and examples of SEO video communication strategies to increase conversions and sales in e-commerce, in the tourism, industrial, SME, B2C and B2B sectors.
How to advertise with video in search engines. See what solutions have been adopted with Ciakad and the results achieved.
Optimise videos for the tourism sector, how to intercept the tourist demand? The case studies of videos of hotels and tourist resorts of our customers showed how it is possible to quickly obtain visibility and increase bookings.
An example of success in tourism is an international chain of resorts that has achieved an increase in brand awareness and engagement in strategic keywords for the Italian market.
The preliminary audit in the search engines of the tourist demand showed how and what vacation solutions people were looking for online. A video for each set of identified keywords was optimized.
The videos achieved an increase in brand visibility and CTR (click through rate) for the reference keywords, video rich snippet and high conversion rate to leads: for every 10 people who saw the video, 8 requested information to book.
Optimize videos for e-commerce
One of the winning digital marketing strategies to increase sales in e-commerce is to optimize product videos. This solution allows you to highlight the preview images of products and services with respect to other results in search engines and increase people engagement.
The case study of a company operating in the large-scale retail sector shows how, by diversifying the communication proposal, it was possible to create effective product marketing video campaigns with a positive return on investment.
The videos optimised with Ciakad have reached the first page for strategic search phrases and, on average every 10 times that the video has been viewed, 7 people have clicked on the purchase button.
Examples of search engine marketing with corporate videos for the B2B market. Successful cases of optimisation of industrial videos, SMEs, and the business services sector.
Optimize videos for industry and SMEs
A winning solution adopted by an important Italian SME…is to optimize the videos of the production processes, the processing of the product and the machinery used, showing what the company is able to produce and develop.
This communication strategy provides the best answers to the needs of potential customers who carry out an online search, increasing the number of contacts on the website by 30% each year and obtaining a 10% annual turnover increase.
The optimised videos have maintained rich snippet video and the best organic positioning in the first pages in spite of all the search engine updates, guaranteeing progressive and constant performances.
Designed for companies, inventors, designers, video makers, marketers and anyone who wants to get the most out of videos
Optimize a video, start now
Welcome back, if you are already registered enter email and password to log in, otherwise create an account.